The #1 reason incredibly talented photographers (like you!) never actually start their photography business is fear. You don’t know where to start, what to do, how to make the website, get the business cards, find the clients… plus, what if you aren’t good enough?
Stop thinking like that! How many of your friends and family members have you taken free photos for? Don’t they all just rave about how good you are; tell you how you should start a business and start charging for this amazingly talented work?
Self-confidence can be a hard emotion to hold on to but deep down inside you know you have talent and the work drive to make it happen. You are devaluing yourself every time you “give away” your work for free but how can you charge when you don’t feel like a professional yet? It’s not just about having the talent – the confidence that comes from looking and feeling like a professional will help you take that first step and land the first PAYING client.
Imagine a Life…
You wake up every morning, not to an alarm clock blaring, but to the sun pouring through your window. You are refreshed and happy. There are no “Monday Blues” or feelings of dread when you start to think about work. Instead you wake up ready to get started, on something you love, something that excites you and brings meaning to your life. Unlike so many people, you are waking up to a life where your passion, your art, is not just something you do on the side but something that pays the bills and clothes your children.
You grab your morning coffee or tea and head to your desk. There in your inbox sit dozens of emails from happy clients, new client referrals coming in from friends and family, offers to display your work in galleries, and notices of new comments from happy readers on your photography business blog. You don’t even bother to check your bank account yet. You know there is enough money there to pay the bills and almost enough to take that family vacation this summer.
You Have Turned Your Passion Into a Business.
That’s the dream… but how do you get there?
Starting is always the hardest part but as they say, “Every journey must start with a single step.”
After talking with countless photographers about how and why they started their business, I have discovered that there is a very large invisible wall that stands between where you are now and where you want to be. You have the talent, equipment, connections, experience in other business environments, friends and family who can help you get started, a drive to learn more, and a determination to make it work. What you don’t have though, what is holding you back from approaching and charging that first client is the IMAGE of professionalism.
Is This a Business or Just a Hobby?
Imagine you are looking for the perfect wedding dress. Your friend tells you about a great designer who made them a custom fit, gorgeous dress for FREE. You think wow, great, how much would they charge me? Well, your friend doesn’t really know. Ok, how can I reach them? Maybe I can see what they have designed and see if I like their style. Your friend tells you they don’t actually have a website, or a business card, or actually a real business at all… but they think they might be able to get you their phone number, maybe.
On the off chance you get the number, let’s say you work up the nerve to call this complete stranger’s house. They answer, you have an awkward conversation where you try and explain who you are and why you are calling… there might even be a few kids in the background and the person on the other end is definitely not in a business setting. But yeah, sure, they would love to meet with you and discuss designing a dress.
Next day you meet with the “designer” for coffee. They bring a few pictures of dresses they have made in a folder and you are blown away. They are amazing and you decide almost on the spot that you want to have them design your dress. Great! But wait, any business card so I can get back with you after I think it over? No? Well any brochure or even a copy of the photos that I can take to show my fiance? No? Ok, how about a website? Nope. Any testimonials or contact information for previous clients who I can speak with? No. Ok, well can you at least give me a price. Umm, well… not really. Turns out they don’t usually charge and actually have no idea what price they could give you. Could you call them back in a few days?
Not Having Your Act Together
Will Lose You Customers
Imagine You’re Already a Professional…
This time, you’re the one that a friend is raving about over coffee. They are telling the newly engaged couple about this amazing photographer they know. They pass over your business card and they tell the couple to check out your website to see your work. Back at home, the couple does just that. Up pops your beautifully designed website and they are stunned by the work. This is just exactly the type of photographer they have been looking for. They check out your Testimonials page and are relieved to see how many people rave about working with you.
Next, they give you a call. Photography has turned into your business, which you run from home out of a beautifully designed studio. After a brief discussion, you plan to meet the couple to go over their wants and needs and to see if you are the right fit for their wedding. At the meeting you pass over a physical copy of your portfolio. Now they can really imagine holding their future wedding pictures. You discuss prices and terms and give them a copy of your contract and price list. Before your coffee even goes cold you have landed your next client!
When You Look Professional, You Feel Professional.
Every good business woman knows that when you first start a business, the more money you spend, the more risk you have. Do you know how much a basic website and branding design costs? Well, we are talking about thousands – between $5,000 and $10,000 in the freelance photography industry. For that you get a nice website and the designs for your business card, maybe a few other things but for a new business owner, spending that much can mean the difference between making it through the slow fall season and having your business fail before Christmas.
You don’t want to waste money you don’t even have yet and worse yet, you don’t want to be ripped off.
Our Little Black Dress System
We are going to go back to the dress analogue but this time imagine you are looking for the perfect little black dress. If you are a rich or famous person, you can probably afford to hire a designer to make some custom dress that will wow the world. Sure, there are people out there that can drop tens of thousands of dollars on a dress but for the average woman, that is outrageous. Besides that, you know for a fact you can get a gorgeous looking dress at your favorite local clothing shop, if you look hard enough.
Savvy business women know when to go all out on a custom design and when to stick to the beautiful dress they pulled off the rack. It’s the smart move, and you’ll still wow everyone at the dinner party with your great personality, good manners, and excellent natural style.
Well, we have developed a similar idea for helping aspiring photographers take the first step in starting their business. Forget $10,000 spent on logo designs, branding, and a website. You have a budget and you are sticking with it! We understand and we think savvy businesswomen should be rewarded which is why we created our “almost custom little black dress” photography business branding bundle.
You need a website, right? A logo? A business card? Letterhead for the business? CD cover designs for giving to your clients? How about marketing material? A Facebook page? A brochure? A marketing/commercial video? Imagine getting it all, a complete photography business design bundle, for less than a quarter of what a “custom, high end” design would cost you?
Fitted to You and Your Business
It might be an “off the rack” design but we won’t leave you feeling like you are in an ill-fitting dress. We know each customer is unique and each business needs a personal touch. That is why we sit down with all our clients and work out how we can customize our photography bundle to perfectly fit them. The design will be similar to what you see below but with a uniquely “you” element. It’s like when you buy a new car… sure the car shape might be the same as everyone else’s but you get to make the most important decisions about color, texture, interior fabrics, upgrades, and which gadgets and gizmos to add that are important to your experience.
3 Months, 30 Customers
Our design team has created a package that will blow you away. Everything you need to start your business and get that Professional look right out of the starting gate.
Our “off-the-rack” photography design bundle will definitely save you money, but we also want to make sure you have a personal, unique touch to your business. Have you ever shown up at a party in a new dress, only to spot someone else wearing the exact same thing? That is not going to happen this time.
Not only do we customize each design until it is a perfect fit, we also have a strict 30 customers policy. This means only the first 30 people to order will get the designs seen below. After 3 months, if all 30 designs haven’t sold, we will still shut down the sale. Only 30 people in the world will have a Similar design to you and no one will have your design. We promise!
So, what exactly do you get?
Professional Photography Website
When People in Your Community Need a Photographer, the FIRST Person They Think of Is You
You want complete strangers to come across your website and gain a feeling of trust and a sense that you are just the type of wonderful person they would like to work with. In business, this is called the “Know, Like & Trust” factor. So how do you get it? One way is with your website blog. Use it to share personal stories and when you work with a new client, write up a blog post with a few of the images you took and a short summary of the experience. You clients will love seeing themselves featured on your site and will share the blog with friends and family. Soon, everyone will be looking at your blog, learning more about your business, and growing to “know, like, and trust” you. When those people end up needing a photographer, you will be the first person they think of.
Never Lose a Potential Customer Once They Hear About You
When people first hear about your photography business, I’m sure it will be from happy past customers, raving about your talent. These potential customers already like you and want to learn more. You don’t want to lose them! An easy to find website with a clear and simple contact page will make sure that they take the first step and schedule a consultation with you. Once you get them face-to-face, your talent and professionalism with sell them – no doubt.
Past Customers Will Come Back to Work With You Season After Season
One of the best ways to make sure your photography business is a success is by keeping your existing clients happy. People are more likely to buy from someone they like and have worked with before. Use your website to announce sales and specials – Family Christmas Card Photos, Valentine’s Day Shoots, Yearly Birthday Pictures, etc.
New Customers Will Be Ready To Sign the Contract and Start Working With You Before You Even Give Them Your Price
Image having customers that are so in love with your work, they don’t even care what you charge. If you can sell a potential client on the quality of your work before even getting to the “business” details, you are likely to earn yourself a life-long customer. Having an impressive online portfolio assures new clients that not only are you great but you are worth every penny you charge.
Land Customers Who Are Incredibly Excited to Work With YOU
Choosing a photographer, especially for an important occasion like a wedding or the birth of a child, can be a stressful experience. Your clients want to know that they are making the right choice. You want them to not only be in love with your work but also excited about the idea of working with you. Make your customers feel at ease and book more customers than you can even imagine by having a page for Testimonials on your website. Show potential customers that you work well with others and are a honest and reliable professional.
Look and Feel Like a True Photography Professional
Have you ever hear the saying, “When you look like a million bucks, you feel like a million bucks.” Looking the part of a professional photographer, with a business website, blog, and portfolio, will give you the confidence to start charging what you are worth and help you take that mental leap from “amateur photographer” to “Owner of a Professional Photography Business.”
Photography Business Print Designs
Book Yourself Solid & Never Worry About Where You Will Find Your Next Client
The key to a successful freelance photography business is finding new clients and keeping your existing clients happy. You want your clients to rave about you so much that their friends and extended family are dying to work with you. Give your existing customers a chance to recommend you by making sure they leave every photo session with a few of your business and referral cards. At the same time, whenever you are out and about, your business cards become a small, quick representation of your business – making sure they look professional could be the difference between booking a new client and having your card end up in the trash.
Years From Now Customers Will Fondly Remember Working With You & Look You Up So They Can Work With You Again
Customers will cherish the photos you take for them forever but when they think back to that day, you don’t want them to just vaguely remember working with “some” photographer. A photography business thrives on the personal connection that develops between clients and the photographer. You want your clients to be recommending you for years, remembering how professional and talented you were, and coming back to you for their Christmas family portrait for years and years to come. One way to always have them remember you is to have a unique, eye-catching logo that graces your photos and the CDs or thumb drives you give your customers after the photo shoot.
Charge the Prices You Deserve and Still Leave Your Customers Feeling They Got a Bargain
When you look professional, you will no longer suffer from that bad habit of giving all your work away for free. Sure, you might give away a free photo session to a close friend or family member but you make sure to let them know that you are giving them an incredible gift. With a price list and brochure, you can send even your free clients off with the information that will help them land you paying clients who will already know and expect your prices. No longer will you have to have the horribly awkward pricing conversation. Your prices are there and you are worth every penny. If they want to work with the best, they know the price.
Connect With Your Customers and Potential Customers Naturally
Connecting with customers on a personal level, as a friend, will do more for your business than almost anything. This is truly the magic of social media marketing. With a custom designed Facebook or Twitter page, you can show your clients and potential clients that you know what you are doing and that you are running a professional business. At the same time, this is where they can connect with the real you and gain a stronger “know, like, and trust” feeling.
Look and Feel Like a True Photography Professional
It’s great to have business cards and letterheads and custom pricing lists but if they look thrown together, you won’t impress many people and you won’t look like a professional who values their business. A unique and beautiful business branding design, one that carries across all your digital and print designs, tying everything together is like icing on the top of the wedding cake. Your business logo is the heart and soul of your business design but to see it perfectly displayed, with your complimentary colors, designs, and style, throughout every piece of your business – that is what separates the real professional photographers from the ones who will always just be doing it “on the side.”
Video Photography Portfolio
Reach and Book Even More Paying Customers Through Video
If an existing client shares your website link, that’s good; if they share a photo of yours, with your website link and logo, even better. The best though is when they share something that really gives potential new clients a feel for your art, your talent, the vision you have created for your photography business, and the heart and soul you put into it. As a photographer, you know that a picture truly is worth a thousand words but if that is true, how much is a video, of all your best images worth?
Set Yourself Far Above the Competition & Land the Best Paying and Most Interesting Clients
Potential clients are expecting a traditional portfolio but what if you wowed them with more the moment they sat down with you or the minute they came across your business? A business demo video shows what you are capable of and shows that you are not set in the traditional bounds of a normal photography business. You are taking your art to a new level and showing your creative side. Even if all they want is a simple graduation photo, your unique approach to marketing will make a lasting impression.
Look and Feel Like a True Photography Professional
You are officially open for business but how can you announce that to your community, friends, and family – who up to this point still think of you as a talented but hobbyist photographer? The quicker you show that you mean business, the quicker you can move past the free work and get down to making money. Make a show of it with a beautifully designed video that you can share with friends and family, post to your shiny new Facebook page, and email to past “customers.” Your professional photography business is now ready to take off!
Commit to Your Dream Today!
Do you really want years to go by before you start living your dreams and running your own photography business? Whether you use our system or not, I want you to make a promise to yourself that this will be the year you follow through with your dreams. All you need is to take that first Big Step…
You can spend the next 3 months, 6 months, even a year “figuring” it out, draining away your energy, and NOT landing that first paying customer. OR you can…
Invest in Yourself & Your Dreams
You have soo much you need to learn: marketing, accounting, networking… leave the technical stuff to us. We’ll make sure you have all that you need when it comes to branding and design.
An Online Portfolio
A Blog to Bring in New Customers
A Business Card
A Marketing & Pricing Brochure
A Custom Stationary Set
A Custom Facebook Page Cover
A Marketing Video
And So Much More!
Isn’t it Time Your Dreams Became Reality?
All the above designs are included (website, print items, and video) along with basic customization. If additional customization is requested or more extensive changes wanted, you will be quoted an estimate based on our hourly prices. We want all our clients to be happy with their final designs and will work with you and your budget to get the perfect fit or your money back.